The Directors of AWN Holdings Limited (“Group”, “AWN”), which is part of Arowana & Co.
(“Arowana”) are pleased to announce that its education platform, EdventureCo, has completed the
acquisition of all the issued share capital of Plain English Foundation Pty Ltd (“PEF”) from its
PEF is Australia’s leading provider of clear communication training and editing services. Founded
by Dr Neil James and Dr Peta Spear, in the past 15 years PEF has trained over 30,000 professionals
and evaluated over 50,000 documents for more than 300 business and government organisations.
Based in Sydney, PEF has a blue-chip client base of government and corporates including the New
South Wales and Victorian Departments of Premier and Cabinet, University of New South Wales,
AIG, Aware Super, Savills Australia and TAL Services.
PEF was founded with the mission to improve the quality of public language by making clear,
concise communication a business and government standard. The business was instrumental in
establishing the international definition of plain language, which was officially adopted by the
International Plain Language Federation. Plain language is the ideal standard for all workplace
writing and public language because it is clear, precise, readable, usable and efficient.
With a recent survey by Deloitte Access Economics and Ipsos finding that three in four interactions
with government agencies now take place online rather than face-to-face or via the telephone, the
importance of clear written communication has never been higher.
The acquisition of PEF complements EdventureCo’s existing businesses and is consistent with
AWN’s strategy of building a premium provider of digital, soft and future skills training that
prepares the workforce of today for success tomorrow.