Francia Hernandez Malabo is a marketing practitioner with over 15 years of experience across orthopedic, pharmaceutical, retail, and ESG industries. She specialises in developing and executing strategies that drive brand awareness, customer engagement, and measurable growth, combining creativity with data-driven insights. Her expertise spans digital marketing, SEO, social media, website analytics, e-commerce, event management, and both B2B and B2C campaigns, helping organisations communicate their purpose and connect effectively with their audiences.
Outside of work, Francia enjoys photography, travelling, and hiking, activities that keep her inspired and innovative.
What is the secret to success?
For Francia, success comes from blending creativity with data, staying curious, and embracing challenges. She believes meaningful growth is achieved by turning insights into action, crafting relatable stories, and connecting with audiences in ways that resonate. Marketing, for her, is about understanding the people behind the numbers and delivering campaigns that inspire, engage, and create real impact.
What is the best part about working at Arowana?
Francia values working at Arowana because of its supportive and collaborative culture, inclusivity, and the opportunity to contribute to projects that generate meaningful impact across industries and communities. She thrives in an environment where strategy, creativity, and purpose come together to deliver results that matter.
