December 2022

EdventureCo Announces Rebrand of Corporate ICT and Digital Skills Training Provider DDLS to Lumify Group

arowana edventureco lumify group rebrand

EdventureCo, the education platform of award-winning impact investment firm and global B Corp, Arowana, announced that DDLS Group has rebranded to Lumify Group, uniting all its digital training brands under one umbrella.

A long-time leader in corporate ICT and digital skills training in Australasia, DDLS has continued to expand its services into new industries and regions. The group recently acquired Auldhouse, New Zealand’s largest ICT training provider, and Nexacu, Australia's leading provider of Microsoft end-user training. It launched the Australian Institute of ICT (AIICT), an online learning business, and opened its DDLS Philippines campus. DDLS People, the company’s business consultancy arm, also experienced significant growth over the past few recent years. These separate business divisions will now be consolidated under Lumify Group.

Under the new structure, Lumify Group will serve as the overarching brand for the businesses and incorporate the introduction of Lumify Learn, Lumify Work, and Lumify People. DDLS Australia, DDLS Philippines, and Auldhouse will now be known collectively as Lumify Work; DDLS People will now be known as Lumify People; and Lumify Learn will be launched in the new year, as its all-new ICT Consumer training arm.

Rebranding to Lumify Group

The rebrand addresses two main objectives for DDLS. The first is to unify its business units under a single brand architecture. The second is to allow the company to focus on its mission to narrow the digital skills gap by equipping the workforce with future-focused, in-demand skills.

“The existing DDLS brand doesn’t do justice to the progressive, modern organisation we’ve become. While it has equity with our existing customer base, the name itself has no connection to what we do as a business,” Lumify Group CEO Jon Lang said.

“To move forward and continue to dominate the ICT training market in Australasia, we needed to move our separate brands under one umbrella. The rebrand is an important milestone for us and reflects our ongoing commitment to closing the digital skills gap across the APAC region by providing world-class training to our future tech workforce. In Australia alone, 286,000 people will need to enter technology jobs over the next four years just to keep pace with growth. Lumify Group’s ultimate mission is to meet this demand, by giving people and businesses the skills they need to flourish in a future where technology rules.”

“The next few years will see us continue to expand into other regions, target new markets, and increase our investment in digital, flexible, and customer-focused delivery and courses.”

The meaning of the name

The new name ‘Lumify’ means to illuminate; chosen to reflect Lumify Group’s belief in the power of learning and its ability to enlighten and transform.

“We wanted to design a modern, digital-first brand identity that communicates who we are now- and where we are headed. With so much growth and expansion, we felt the time was right to unite all our different brands and services under a single brand. But to do that, we realised we needed a new name. A name that truly reflects who we are, what we’ve become, and where we’re headed,” Lumify Group Marketing Head Michael Crump said.

The rebrand comes at a time when the company delivers an extensive and varied portfolio of 600+ courses to more than 30,000 students annually across 90 classrooms, along with a growing range of virtual and self-paced online options. It will have no impact on the day-to-day operations of all business units or the student experience.

For more information, please watch the Lumify Group Video here, and visit the website at http://www.lumifygroup.com/.

Stay tuned to the Arowana website for more news & insights.

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